If you align your pitches with awareness days or national events, it plugs your idea straight into what’s already happening in the news and press cycle. Tie your brand to a theme like World Sleep Day or Plastic Free July, and suddenly you’ve got an angle that fits right into the editorial calendar. That way, your story feels timely, relevant and more likely to get picked up.
<aside> 💡
To add notes to this resource, click ‘Duplicate’ in the top right-hand corner.
</aside>